Many popular songs throughout history have set the standard thanks to their music videos. Behind their success there is hard work in production, editing, and of course a lot of creativity. Let’s explore together how to work on your creativity in creating your own music videos, so that you have enough skills to make unforgettable audiovisual works.
Creativity in Music Videos: Why is it Important?
In addition to all the skills necessary to direct, edit, and prepare a music video, developing creativity is an important step in creating a video that encapsulates the story of the song and gives it new meaning. Many people get hooked on the videos of their favorite songs, extremely popular songs like “Thriller” by Michael Jackson or “Bittersweet Symphony” by The Verve.
A large part of the popularity of these songs may be directly attributed to their music videos. That is why it’s essential to develop your creative skills if you direct this type of audiovisual material, since in your hands can be the difference between a video that becomes a hallmark of the industry, or a video that will be forgotten.
Exploring the possible stories that can be part of your videos, building editing skills, and polishing the lighting and other creative details of your videos are key factors in creating a music video of the highest quality. Join us in discovering how you can develop creativity in music videos.
Step-by-Step Guide: How to Boost Creativity in Music Videos
You are about to create a video for a song by an internationally recognized artist. Your nerves are on edge, but you have a deadline. However, you are experiencing a creative block. What can you do?
Analyze the Song
You’ll need to understand the focus of the song to create a music video accordingly. Study the genre, the lyrics, and the story behind the lyrics. Through it you can find inspiration for the video content. Consider whether it’s a romantic song, a song about friendship, or whatever the topic is. Then start creating an outline in your mind of what you want to capture in the video.
You don’t have to recreate the story in its entirety – it doesn’t need to be a literal visual description of the lyrics. You can direct the focus of the video in other ways, so don’t block yourself into thinking that you should be limited by that.
Talk to the Song’s Composer
If it is possible, getting into contact with and talking to whoever composed the song can be very helpful. Likewise, talking to your interpreter could help you find ideas that you can develop in the video. If there is someone who can better know the story and the focus that the video should have, it is the person who gave rise to the story captured in the lyrics, you can turn to them if it is within your means for inspiration.
Work with a Clear Mind
If you are worried about something, if you have a lot on your mind, or if you are generally stressed, you can be sure that ideas will have resistance in the way. Stress and worries do not allow thoughts to flow freely, which means you will not be able to come up with a good video, you will be completely blocked.
Find moments of the day where you allow yourself to put aside all your worries, one or two hours (or more, if possible) each day to disconnect from the routine and connect with yourself. You will see that once you start to relax, the ideas will come more easily.
Seek Help from Other People
It is normal that if you feel blocked, it seems like you’ll never again find the means to let your ideas come to light. But instead of feeling overwhelmed about it, you can seek advice from other professionals in the music video field. Let them know about your concerns and ask for advice on how to get out of the creative void you are experiencing.
Take Note of Every Idea
You may be walking down the street, shopping, or even eating when some great idea pops into your head. Instead of leaving it spinning around in your mind and risking losing it, make a note of it in a notebook or voice memo on your phone. Keep every new idea that comes and organize them according to their priority. After a few days, you’ll have enough material to create a great story for your music video.
Don’t be Afraid to Explore Possibilities
We understand that building creativity – regardless of the area in which you work, can be complicated. However, there are still ways to do it, like the ones we have mentioned. Being subject to creative block is something that has happened to all of us at some point, and we can guarantee that it is something temporary, don’t worry.
Developing creativity in music videos can be your ticket to success and turn all your audiovisual creations into masterpieces capable of making history in the world of music. Can you imagine creating a video so famous that it has hundreds of thousands of views? You can make it possible.